Karen Lim Yun Yun
About Karen Lim Yun Yun
Karen Lim Yun Yun serves as the Vice President of Commercial Sales at Lucence, bringing over 20 years of experience in the pharmaceutical industry, particularly in Oncology and Specialty Care.
Current Role at Lucence Health
Karen Lim Yun Yun serves as the Vice President of Commercial Sales at Lucence Health since 2023. In this role, she leverages her extensive experience in the pharmaceutical industry to drive commercial strategies and enhance market access for innovative oncology solutions. Her responsibilities include overseeing sales operations and fostering relationships with healthcare stakeholders to improve patient access to critical therapies.
Professional Experience in the Pharmaceutical Industry
Karen Lim has over 20 years of experience in the pharmaceutical sector, focusing on Oncology and Specialty Care. She has held various roles, including Sales Manager and Senior Sales Manager at Pfizer from 2002 to 2018, where she developed strong relationships with doctors and hospital stakeholders. Her career also includes positions at Orient Europharma, Pharmacia & Upjohn, B. Braun Group, and AJJ Healthcare Management, contributing to her comprehensive understanding of the industry.
Educational Background
Karen Lim studied at Nanyang Polytechnic, where she earned a Diploma in Nursing from 1993 to 1995. She furthered her education at Northumbria University, achieving a Bachelor of Arts in Business Management in 2013. This educational foundation supports her expertise in both healthcare and business management, enhancing her effectiveness in commercial sales roles.
Skills and Expertise
Karen Lim possesses skills in cross-functional collaboration and leading tender preparation and submission processes. She is adaptable to changes, especially in digital transformation within the pharmaceutical industry. Her ability to navigate the hospital drug listing and payer landscape is supported by her strong rapport with healthcare professionals, which aids in business growth and access to life-saving drugs.
Previous Roles and Contributions
Throughout her career, Karen Lim has held various positions that have contributed to her expertise in the pharmaceutical and medical device industries. She worked as a Hospital Specialist at Orient Europharma and Pharmacia & Upjohn, and as a Sales Manager at Pfizer and B. Braun Group. Her experience as a Registered Nurse at Tan Tock Seng Hospital from 1995 to 1998 provided her with a solid foundation in patient care, further informing her sales strategies in the healthcare sector.