Lydia Hoopingarner
About Lydia Hoopingarner
Lydia Hoopingarner is a Senior Designer at Lumafield, specializing in design systems with a focus on ADA Compliance. She co-founded Freeflow, a successful freelance marketplace, and has a diverse background in graphic design and creative direction across various companies.
Work at Lumafield
Lydia Hoopingarner has been employed at Lumafield as a Senior Designer since 2024. In this role, she focuses on creating design solutions that enhance user experience and streamline product functionality. Her work involves collaborating with cross-functional teams to ensure design consistency and adherence to best practices.
Previous Experience at FCB Chicago
Lydia Hoopingarner worked at FCB Chicago as an Art Director from 2019 to 2021. During her tenure, she specialized in organizing and executing design systems with a focus on ADA Compliance. She later transitioned to the role of Senior Art Director at the same agency for an additional six months in 2021.
Co-Founder of Freeflow
Lydia co-founded Freeflow, a venture-backed freelance marketplace within Discord, which has facilitated over 1,000 hires. The platform serves professional communities with a total of 700,000 members, providing a space for freelancers and clients to connect and collaborate.
Education and Expertise
Lydia Hoopingarner earned a Bachelor of Fine Arts (BFA) in Graphic Design and Informatics from the University of Illinois Urbana-Champaign, completing her studies from 2014 to 2018. Her educational background has equipped her with the skills necessary for effective design and data-driven decision-making.
Career Development and Skills
Lydia has a diverse background in design, having worked in various roles including Graphic Designer at Adobe and Staffing Industry Analysts. She has experience as a Creative Department Intern at All Terrain. Her expertise includes developing measurable growth campaigns and building efficient tools through data-driven product decisions.