Peter Nieuwenburg
About Peter Nieuwenburg
Peter Nieuwenburg is a Senior Account Executive at Lumen5, specializing in empowering marketers to scale their video content across various platforms. He has a Bachelor of Commerce from The University of British Columbia and has held positions at companies such as PepsiCo and Predictable Revenue™ Inc.
Work at Lumen5
Peter Nieuwenburg currently holds the position of Senior Account Executive at Lumen5, a role he has occupied since 2023. In this capacity, he focuses on empowering marketers to effectively scale their video content across various platforms and social channels. He promotes Lumen5 as a solution for creating impactful video content, emphasizing that users do not need prior video creation experience. His work involves advocating for the integration of video content into marketing strategies, aligning with the evolving preferences of buyers.
Education and Expertise
Peter Nieuwenburg studied at The University of British Columbia, where he earned a Bachelor of Commerce (BCom) degree with a specialization in Entrepreneurship and Real Estate from 2012 to 2017. He is currently furthering his education at Lund University, pursuing another Bachelor of Commerce (B.Com.) degree since 2016. His academic background supports his expertise in helping B2B marketing leaders enhance their video marketing strategies, particularly through the use of AI technology.
Professional Background
Prior to his current role at Lumen5, Peter Nieuwenburg accumulated extensive experience in sales and account management. He worked at PepsiCo as a Sales Representative from 2014 to 2015 in Calgary. He then joined Predictable Revenue™ Inc., where he served as an Account Executive from 2018 to 2020, followed by a position as Senior Account Executive from 2020 to 2023. Additionally, he worked as a Sales Development representative at Predictable Revenue™ Inc. from 2017 to 2018 in Vancouver, Canada. Earlier in his career, he was a Turn Around Crew (TAC) Agent at WestJet in 2013.
Achievements in Video Marketing
Peter Nieuwenburg specializes in empowering marketers to enhance their video marketing strategies. He advocates for the use of video content to adapt to the changing buyer's journey, noting that 85% of buyers prefer to conduct self-research before engaging with vendors. He offers personalized consultations for marketers seeking to integrate more video into their content strategies, demonstrating his commitment to helping clients leverage video effectively.