Winky Li
About Winky Li
Winky Li is an Enterprise Customer Success Manager at Lumen5, with a background in digital marketing and e-commerce. She has held various roles in companies like BroadbandTV and Glass Lewis & Co., and also runs a Japanese-inspired online store called Kizuna Accessory.
Work at Lumen5
Winky Li has been serving as an Enterprise Customer Success Manager at Lumen5 since 2021. In this role, Li specializes in creating new business opportunities across the client lifecycle, leveraging expertise as a digital platform expert. This position involves overseeing customer success initiatives and ensuring that enterprise clients maximize their use of Lumen5's services.
Previous Experience at BroadbandTV
Before joining Lumen5, Winky Li worked at BroadbandTV (BBTV) in various capacities. From 2019 to 2021, Li held the position of Talent Management & Audience Development, contributing to the growth of talent partnerships. Prior to that, from 2018 to 2019, Li worked as a Content Partnership Specialist for International Markets, focusing on expanding BBTV's reach in global markets while based in the Vancouver, Canada area.
Background in Research and Analysis
Winky Li began her career as a Research Associate at Glass Lewis & Co. in 2016, where she worked for seven months in Sydney, Australia. This role involved conducting research and analysis, which provided foundational skills in data interpretation and strategic thinking that have been beneficial in subsequent positions.
Education and Expertise
Winky Li holds a Bachelor of Business Administration (B.B.A.) from Simon Fraser University, where she studied from 2005 to 2009. Additionally, she studied Japanese Language at 東京国際大学, earning an Associate’s Degree from 2009 to 2011. This educational background supports her expertise in digital marketing, e-commerce, and Japanese culture, which she applies in her professional and entrepreneurial endeavors.
Entrepreneurial Venture: Kizuna Accessory
In 2016, Winky Li launched Kizuna Accessory, an online store inspired by Japanese culture. The store focuses on connecting people through cute accessories. Li oversees social media and advertising campaigns for Kizuna Accessory, aiming to enhance community engagement and increase global customer retention. This venture reflects her commitment to blending her cultural knowledge with business acumen.