Matt Sanders
About Matt Sanders
Matt Sanders is the Director of GTM Strategy & Enablement at Luminary Cloud, where he has worked since 2022. He has extensive experience in sales enablement and product marketing, having held various roles at companies such as Zscaler, AppDynamics, and Hopin.
Current Role at Luminary Cloud
Matt Sanders serves as the Director of GTM Strategy & Enablement at Luminary Cloud. He has held this position since 2022, contributing to the company's strategic initiatives in go-to-market planning and sales enablement. His role focuses on enhancing the effectiveness of the sales team and aligning marketing strategies with business objectives.
Previous Experience at Zscaler
Prior to his current role, Matt Sanders worked at Zscaler as the Global Sales Enablement & Go-To-Market Strategy professional from 2019 to 2021. During his tenure, he was responsible for developing and implementing strategies that supported the sales team in achieving their targets in the competitive cybersecurity market.
Background in Product Marketing
Matt Sanders has a solid background in product marketing, having worked at AppDynamics as a Product Marketing Manager from 2017 to 2018. He also held the position of Manager, Product Marketing at Hopin for 11 months in 2021. His experience in these roles involved crafting marketing strategies that effectively communicated product value to customers.
Education and Marketing Degree
Matt Sanders earned a Bachelor of Business Administration (B.B.A.) degree in Marketing from Central Michigan University. He attended the university from 2009 to 2013, where he developed a foundational understanding of marketing principles and business strategies.
Career Progression in Sales Enablement
Matt Sanders has progressed through various roles in sales enablement. He worked at AppDynamics as a Sales Enablement Manager from 2015 to 2017 and later as Sales Enablement & Strategy from 2018 to 2019. His experience in these roles equipped him with the skills to enhance sales processes and improve team performance.