Daniel Sparrow
About Daniel Sparrow
Daniel Sparrow is the Residential Sales Manager at Lutron Electronics in the UK, responsible for driving sales of Lutron Residential Systems in London and the South East.
Current Role at Lutron Electronics
Daniel Sparrow serves as the Residential Sales Manager at Lutron Electronics in the UK. In this role, he drives sales of Lutron Residential Systems, focusing specifically on the London and South East regions. His responsibilities include exploring sales growth opportunities through strategic partnerships and channel management. Additionally, he supports multi-dwelling businesses from specification through tender and project completion, working across various functions within the company.
Previous Roles at Lutron Electronics
Before his current position, Daniel held multiple roles at Lutron Electronics. From 2012 to 2014, he worked as a Sales Manager, following his tenure as a Sales Supervisor from 2011 to 2012. He commenced his career at Lutron as a Sales Executive for London & Home Counties, a position he held for ten years from 2001 to 2011. His extensive experience within the company has contributed significantly to his understanding of the sales landscape in the electrical distribution and residential custom installation markets.
Educational Background
Daniel Sparrow completed his higher education at the University of Kent, where he earned a Bachelor of Science (BSc) in Management Science & Business Administration from 1997 to 2000. Prior to that, he attended ACS Hillingdon, achieving an International Baccalaureate from 1993 to 1997. His educational foundation laid the groundwork for his career in sales and business management.
Sales and Customer Growth
In his role, Daniel helps existing Lutron customers grow their business with new products and opportunities. He is instrumental in empowering sales staff to drive business growth within their sectors, enhancing both sales and profitability. His efforts in customer development are aligned with achieving and surpassing planned sales targets.
Presentation and Training Skills
Daniel is skilled in delivering engaging presentations to groups ranging from 1 to 300 participants. His confident and effective communication, both with and without multimedia support, allows him to deliver impactful training and presentations to diverse audiences. This capability is essential in his role for driving customer engagement and knowledge dissemination.