Matt Singer
About Matt Singer
Matt Singer is a Senior Marketing Manager at Lutron Electronics with extensive experience in customer journey mapping and actionable marketing strategies.
Current Role at Lutron Electronics
Matt Singer holds the position of Senior Marketing Manager at Lutron Electronics. In this role, he utilizes his extensive experience in customer journey mapping through qualitative and quantitative data to create actionable marketing strategies. His work requires him to focus on complex brands with multi-stakeholder value propositions, leveraging his skills in translating customer insights into effective marketing tactics.
Previous Experience at Karma Agency
Before joining Lutron Electronics, Matt Singer worked at Karma Agency in several roles, starting as an Account Supervisor from 2015 to 2016. He was then promoted to Marketing Account / Strategy Director, a position he held from 2016 to 2019. In his final role at Karma Agency, he served as Group Marketing Director, Brand Growth, from 2019 to 2021. During his tenure at Karma Agency, Matt focused on complex strategic marketing initiatives and worked on branding growth across multiple channels.
Career at Evoke Health
Matt Singer's career at Evoke Health includes roles as Account Executive, Senior Account Executive, and Account Supervisor. Starting in 2012, he served as an Account Executive for six months before being promoted. Over the next three years, he advanced to Senior Account Executive and finally Account Supervisor. In these roles, Matt developed his skills in marketing strategy, account management, and coordination, laying a solid foundation for his future roles.
Early Career at GSW Worldwide
Matt Singer began his career at GSW Worldwide, where he worked as an Account Services Intern in 2009. Following his internship, he moved into the role of Account Coordinator from 2010 to 2012. This early career phase provided Matt with initial exposure to the marketing industry, where he started building his expertise in account management and marketing coordination.
Educational Background
Matt Singer studied at the University of Delaware, where he earned a Bachelor of Science in Business Management and Marketing. His academic foundation in these fields has been crucial in shaping his marketing strategies and business acumen. Matt also attended LaSalle College High School, where he prepared for his higher education and future career.
Specializations and Skills
Matt Singer specializes in mapping customer journeys, translating insights into marketing strategies, and handling complex brands with multi-stakeholder value propositions. He has significant experience in crafting strategies for ecommerce, SaaS, and brick & mortar businesses. Throughout his career, Matt has built or redesigned numerous websites, created online tools, navigated UX & UI challenges, and constructed targeted e-commerce and CRM communications. His collaborative approach has allowed him to work successfully with skilled teams across the industry.