Paul Town
About Paul Town
Paul Town is the Channel Sales Manager for Europe & Africa at Lutron Electronics, with over 15 years of experience in the lighting industry and FMCG sector.
Company
Paul Town is currently employed by Lutron Electronics, where he holds the position of Channel Sales Manager for Europe & Africa. Based in London, United Kingdom, Lutron Electronics is a leading provider of lighting control systems and solutions.
Title
Paul Town serves as the Channel Sales Manager - Europe & Africa at Lutron Electronics. His responsibilities include leading the sales and marketing efforts across these regions, focusing on both commercial and residential wireless systems.
Education and Expertise
Paul Town studied Business Studies at the University of Hertfordshire, graduating with a 2:1. He also attended Steyning Grammar School for eight years prior to his university education. Paul has more than 15 years of experience in the lighting industry and the FMCG sector.
Professional Background
Paul Town has a diverse professional background. Before his current role at Lutron Electronics, he was the Managing Director at Town Retail Consultancy Limited from 2015 to 2017. He held various roles at Havells Sylvania, including European Retail Business Development Director and UK Retail Channel Manager. He also worked as an Associate Sales Director at Masterplug Ltd., European Marketing Manager at Lutron Electronics, Kingfisher Account Manager at GET PLC, UK Retail Marketing Manager & European Kingfisher Leader at GE Lighting, and National Account Manager at GE Lighting. Additionally, he served as Marketing & IT Manager at Alexir Partnership.
Industry Specialization and Approach
Paul specializes in building sustainable, profitable growth partnerships with a focus on the lighting industry and FMCG sector. His expertise includes team mentoring and development, market-led analytical approaches, market mapping, vision sharing, and category management programs. Paul has worked with top brands in various sectors such as facilities management, energy service companies, power utilities, hospitality, BMS providers, retail, and lighting companies.
Initiatives and Programs
At Lutron Electronics, Paul Town leads the launch of new wireless systems for both commercial and residential markets. He develops sales and marketing programs that include materials development, ETIM database management, and point-of-sale promotions. He also supports the wholesaler channel manager with the national roll-out of partnership branches and creates sales presentation materials to meet audience needs.