Rachel Hardy MBA
About Rachel Hardy MBA
Rachel Hardy MBA is the Marketing Operations Leader - Residential at Lutron Electronics in Coopersburg, Pennsylvania.
Current Role at Lutron Electronics
Rachel Hardy is currently serving as the Marketing Operations Leader - Residential at Lutron Electronics in Coopersburg, Pennsylvania. In this role, she drives marketing operations for the launch of RadioRA3, a high-end residential lighting control system. Her responsibilities include working cross-functionally to ensure installers receive software upon training qualification, managing campaigns in Salesforce.com, and creating a monthly digital newsletter and nurturing email series post-training.
Previous Roles at Lutron Electronics
Rachel Hardy has a long history with Lutron Electronics, spanning over a decade in various capacities. From 2019 to 2021, she worked as the Senior Sales Program Supervisor in Sales Operations. Prior to that, she held the position of Sales Operations Supervisor from 2016 to 2021. Her journey at Lutron began in 2010 as a Customer Service Specialist/Account Manager, a role in which she served for three years before becoming a Sales Operations Coordinator from 2013 to 2016.
Educational Background
Rachel Hardy holds a Master of Business Administration (MBA) in Management from DeSales University, which she earned between 2013 and 2017. She also holds a Bachelor of Science (BS) in Business Administration and Management, General from Kutztown University of Pennsylvania, achieved from 2007 to 2009. Her academic journey began at Northampton Community College, where she earned an Associate of Arts (AA) in Business Administration and Management, General between 2005 and 2007. She completed her high school education at Saucon Valley Senior High School.
Key Marketing Initiatives
Rachel Hardy is instrumental in ensuring that Rep Agencies receive leads from the company website, a critical component of Lutron Electronics' marketing strategy. She also manages marketing campaigns via Salesforce.com and plays a key role in creating and disseminating a monthly digital newsletter. Additionally, she oversees a nurturing email series designed to engage trainees post-training sessions.