Roberto Torrijos
About Roberto Torrijos
Roberto Torrijos is the LATAM Sales Services and Operations Manager at Lutron Electronics in México, with extensive experience in sales, business development, and strategic planning across various sectors in Latin America.
Current Role at Lutron Electronics
Roberto Torrijos currently holds the position of LATAM Sales Services and Operations Manager at Lutron Electronics based in México. In this role, he oversees sales and operations across the Latin American market, ensuring smooth processes and maintaining high standards of customer service.
Previous Positions and Experience
Before his current role, Torrijos served as the Country Manager for Mexico at Lutron Electronics from 2016 to 2022. His career also includes several positions at GE, where he was Sales Director - Consumer Channel in 2015, Industrial and Roadway Sales Director - Lighting from 2013 to 2015, Latin America Product Director - Lighting from 2009 to 2013, and Marketing Manager - Lighting & Industrial from 2004 to 2009. Earlier roles include E-Commerce Manager at Telefónica in 2000, Sales Manager at France Télécom in 1999, Senior Consultant at Arthur Andersen Business Consulting from 1996 to 1999, and Product Manager at Philips Lighting from 1992 to 1996.
Educational Background
Roberto Torrijos completed his BS in Electric and Electronic Systems from Universidad La Salle, A.C. between 1988 and 1993. He also holds an MBA in International Business from Université Laval, equipping him with both technical and business administration skills.
Expertise and Specializations
Torrijos specializes in business development and sales, international business, strategic and commercial planning, pricing positioning, product and branding development, new product introduction, and regulatory compliance. He is known for his strong analytical and communication abilities, process orientation, strategic mindset, high energy level, and sense of urgency in business operations.
Channel Development Experience
With extensive experience in channel development, Roberto Torrijos has worked across various sectors including retail, hardware, electrical wholesalers, builders, and electrical specifiers. His expertise spans consumer and retail segments as well as product innovation, making him a versatile and effective sales and operations manager in diverse markets across Latin America.