Peggy Choi
About Peggy Choi
Peggy Choi is the Founder of Craftt and LYNK, and a member of YPO, Forbes Business Council, and the Milken Institute's Young Leaders Circle.
Founder of Craftt
Peggy Choi is the founder of Craftt, where she has been actively involved since 2023. Craftt operates in Singapore, delivering innovative solutions that meet the evolving needs of its audience. Her role as the founder highlights her entrepreneurial mindset and dedication towards spearheading new ventures.
Founder of LYNK
Since 2016, Peggy Choi has been leading LYNK as its founder. The company is based in the New York City Metropolitan Area and operates in a hybrid working environment. LYNK focuses on providing expert knowledge and insights, harnessing technology to connect users with professionals across various fields.
Advisor at Navagis Inc.
From 2012 to 2015, Peggy Choi served as an Advisor on Strategic Initiatives at Navagis Inc. Her tenure at the Singapore-based company lasted three years, where she advised on key strategic moves that impacted the company’s growth and operational efficiency.
Investment Professional
Peggy Choi's career in investment includes roles at TPG Sixth Street Partners between 2010 and 2012 in the San Francisco Bay Area, Silver Lake from 2008 to 2010 in London, United Kingdom, and Goldman Sachs from 2006 to 2008 in the Greater New York City Area. Her roles primarily involved investment banking and strategic investment initiatives, working closely with notable technology and media companies.
Academic Background in Finance and Technology
Peggy Choi earned a Bachelor of Science in Finance from The Wharton School and a degree in Finance and Entrepreneurial Management, Digital Media Design from the University of Pennsylvania. These academic qualifications were completed between 2002 and 2006. Her studies also included a major in Computer Science Engineering with a focus on Robotics and Computer Vision, along with a background in Finance and Statistics.
Member of Forbes Business Council and YPO
Peggy Choi has been a member of the Forbes Business Council since 2020 and a member of YPO since 2021. These memberships underscore her status as a respected leader and influencer within the business community, contributing to discussions and initiatives that shape industry trends and strategies.