Barbara Hennessy, Cfmp
About Barbara Hennessy, Cfmp
Barbara Hennessy serves as the Director of Marketing and Vice President at Lyons National Bank, where she has worked since 2013. She has successfully developed marketing strategies that increased customer engagement and led initiatives to strengthen community ties.
Work at Lyons National Bank
Barbara Hennessy has served as the Director of Marketing and Vice President at Lyons National Bank since 2013. In this role, she has developed and implemented a comprehensive marketing strategy that significantly increased customer engagement. Hennessy has played a key role in the bank's rebranding initiative, which enhanced its market presence. Additionally, she led a successful digital marketing campaign that resulted in a 20% increase in online banking sign-ups. Her efforts also include organizing and hosting community financial literacy workshops, which have strengthened the bank's ties within the community.
Previous Experience at Finger Lakes Health
Before joining Lyons National Bank, Barbara Hennessy worked as a Marketing Specialist at Finger Lakes Health from 2009 to 2013. During her four years in this position, she contributed to various marketing initiatives that supported the organization's goals. Her experience in this role provided her with valuable insights into marketing strategies and community engagement, which she later applied in her current position at Lyons National Bank.
Education and Expertise
Barbara Hennessy studied at the State University of New York at Oswego, where she earned a Bachelor of Science (BS) degree in Marketing. Her educational background has equipped her with the knowledge and skills necessary to excel in her marketing roles. Hennessy is recognized for her expertise in marketing innovation, which has been acknowledged at a regional banking conference.
Achievements in Marketing Innovation
Throughout her career, Barbara Hennessy has received recognition for her excellence in marketing innovation. This acknowledgment came during a regional banking conference, highlighting her contributions to the field. Her initiatives at Lyons National Bank, including the successful digital marketing campaign and community workshops, reflect her commitment to enhancing customer engagement and community relations.