Andrea T.
About Andrea T.
Andrea T. is a seasoned professional in product strategy and marketing, currently serving as the Director at M-DAQ Global and the Founder of Athena Rising Coaching & Consulting Services. With extensive experience in financial services and femtech, she has held various leadership roles across multiple organizations in Singapore and Hong Kong.
Current Role at M-DAQ
Andrea T. serves as the Director of Product Strategy & Marketing at M-DAQ Global, a position she has held since 2023. In this role, she leads and coordinates product and group-level marketing initiatives across the M-DAQ group. Her responsibilities include developing strategies that enhance product offerings and drive market engagement. She operates primarily out of Singapore while occasionally working from Hong Kong.
Previous Experience at Citi
Andrea T. has held multiple roles at Citi from 2003 to 2010. She began as the Acquisition Marketing Manager for Deposits, Investments & Insurance within Sales & Distribution from 2003 to 2005. She then progressed to become the Head of Payments & Disbursement Services for Global Consumer Banking from 2005 to 2007. Her final role at Citi was as the AVP, Business Technology & Transformation Regional Lead for the Asia Pacific Consumer Bank from 2007 to 2010.
Background in Marketing and Consulting
Andrea T. has extensive experience in marketing and consulting. She worked at CyberSource as the Director of Solution Marketing & Market Development for APAC from 2012 to 2018. Additionally, she served as a Senior Manager at EY in the Business Consultant role within the Financial Services Office from 2010 to 2012. Her expertise spans digital payments, financial services, and operational technology.
Education and Academic Achievements
Andrea T. completed her Bachelor of Social Sciences (Honors) in Economics at the National University of Singapore from 1999 to 2003. She also studied at Raffles Institution, achieving GCE A Levels from 1997 to 1998. Furthermore, she pursued a Business Chinese Language Course at the National University of Singapore in 2016, earning a certificate after 20 hours of study.
Involvement in FemTech and Coaching
Andrea T. is actively involved in the FemTech community as a member of the FemTech Association of Asia since 2022. She has co-authored books focusing on female wellness and life transitions and collaborates with wellness brands as part of her work in femtech and coaching. Additionally, she supports emerging leaders and local entrepreneurs in wellness, sustainability, and technology sectors.