Alexander Tsapos
About Alexander Tsapos
Alexander Tsapos is a Digital Advertising Manager with a Bachelor's degree in Business and Sustainability Studies from George Mason University. He has a proven track record of reducing advertising costs and optimizing digital campaigns across various industries.
Current Role at M+R
Alexander Tsapos currently serves as a Digital Advertising Manager at M+R, a position he has held since 2022. In this role, he focuses on developing and implementing digital advertising strategies that drive engagement and conversions for clients. His expertise in digital marketing allows him to create campaigns that yield measurable results. He employs various analytical tools and frameworks to assess campaign performance and make data-driven decisions.
Education and Expertise
Alexander Tsapos earned a Bachelor's degree in Business and Sustainability Studies from George Mason University, where he studied from 2018 to 2022. Prior to this, he obtained an Associate of Arts (A.A.) from Northern Virginia Community College, completing his studies from 2012 to 2016. Additionally, he has pursued certifications in Content Marketing and Inbound Marketing from HubSpot Academy, enhancing his skills in digital marketing.
Professional Background
Alexander Tsapos has a diverse professional background in digital marketing and advertising. He worked as a Digital Advertising Manager at Swtch from 2021 to 2022 and previously held the role of Marketing Manager at the National Hellenic Student Association (NHSA) from 2017 to 2019. His experience also includes positions as a Digital Marketing Specialist at NHSA and Swtch, as well as a Digital Marketing Manager at Tsapos Media from 2017 to 2022.
Achievements in Digital Advertising
Throughout his career, Alexander Tsapos has demonstrated a strong ability to optimize digital advertising efforts. He successfully reduced advertising costs by 15% within the first three months of employment for multiple clients. His approach includes utilizing A/B testing and analytics to uncover insights that inform advertising strategies, leading to high-impact campaigns that generate positive ROI for clients.
Industry Experience
Alexander Tsapos has extensive experience in scaling digital advertising campaigns across various industries, including tech startups, non-profits, e-commerce, sports, hospitality, and real estate. His passion for understanding consumer behavior and psychology informs his marketing strategies, allowing him to create effective campaigns tailored to specific audiences.