Antonia Sumcad
About Antonia Sumcad
Antonia Sumcad is a Digital Ads Manager specializing in fundraising and lead generation, currently working at M+R since 2022. She has extensive experience in digital marketing, having held various roles at companies such as Dentsu, Semcasting, and OMD USA.
Current Role at M+R
Antonia Sumcad serves as the Digital Ads Manager for Fundraising & Lead Generation at M+R. In this role, she has been responsible for coordinating audience data uploads into advertising tools and collaborating with various teams, including data and client teams. She has been with M+R since 2022 and works remotely, focusing on non-profit partnerships within the digital marketing industry. Her responsibilities include drafting initial reporting write-ups and ensuring data accuracy for clients.
Previous Experience in Digital Marketing
Before joining M+R, Antonia held several positions in digital marketing. She worked at Dentsu as a Senior Associate in Digital Activation for five months in 2021. Following that, she served as the Manager of Digital Campaign and Account Management at Semcasting, Inc. for seven months in 2022. Additionally, she was an Associate Account Manager at OMD USA for eight months in 2021 and a Digital Marketing Account Manager at Townsquare Interactive for seven months from 2020 to 2021.
Educational Background
Antonia earned a Bachelor of Science in Business Administration with a concentration in Innovation & Data Analytics from the University of North Carolina at Charlotte's Belk College of Business. She also studied Marketing during her time at UNCC, achieving a Bachelor of Business Administration - BBA from 2016 to 2020. Additionally, she studied International Marketing at Universitat Autònoma de Barcelona in 2019 for 11 months. Antonia completed her high school education at Central Academy of Technology & Arts, graduating in 2016.
Technical Expertise in Marketing Technologies
Antonia possesses expertise in a variety of marketing technologies. Her skills include proficiency in the Google Marketing Platform, Demand and Supply Side Platforms, Social Platforms, and Measurement Partners. She is also knowledgeable in CRM/Audience & Data Management Platforms, Lead Generation/List Buy Management Platforms, and Creative/Rich Media Partners. This technical knowledge supports her role in managing digital advertising campaigns effectively.
Early Career and Development
Antonia's early career included diverse roles that contributed to her professional development. She worked as a Crew Member at McDonald's from 2014 to 2015 and later as a Salon Professional and Cashier at PetSmart from 2016 to 2017. Additionally, she served as a Martial Arts Program Director at My Gym from 2018 to 2020 and as a Communication Consultant at the University of North Carolina at Charlotte during the same period. These roles provided her with foundational skills in customer service and program management.