Fernando Mattos

Director Of Product Marketing @ mabl

About Fernando Mattos

Fernando Mattos is a Director of Product Marketing with extensive experience in B2B SaaS and business development. He has held leadership positions at companies such as SmartBear and mabl, and he is passionate about driving growth for startups through innovative strategies and data-driven insights.

Current Role at mabl

Fernando Mattos serves as the Director of Product Marketing at mabl, a position he has held since 2022. He works remotely and focuses on driving product marketing strategies that align with the company's goals. His role involves overseeing marketing initiatives and ensuring that the product offerings meet market demands.

Previous Experience at SmartBear

Fernando Mattos has held multiple positions at SmartBear, including Director of Product Management from 2019 to 2021 and Director of Product Marketing for a brief period in 2022. He also worked as a Senior Product Manager from 2016 to 2019. His tenure at SmartBear involved significant contributions to product development and marketing strategies.

Background in Business Development

Fernando Mattos worked at Shorthand Mobile in various roles, including Director of Business Development and Growth Hacker from 2009 to 2011, and Director of Product and Business Development from 2011 to 2014. His experience in these roles contributed to the growth and development of the company's product offerings in the mobile sector.

Educational Qualifications

Fernando Mattos has a strong educational background. He earned a Bachelor of Science (BS) in Engineering from Harvey Mudd College from 1996 to 2000. He also completed a Master of Engineering (MEng) in Systems Engineering and Communications Theory at Harvey Mudd College in 2001. Additionally, he holds a Master of Business Administration (MBA) in Business Analytics from Babson F.W. Olin Graduate School of Business, completed between 2014 and 2016.

Professional Achievements

Fernando Mattos has led significant initiatives in his career, including guiding a new B2B SaaS product from product-market fit to achieving $3 million in annual recurring revenue (ARR). He has also restructured an acquired B2B enterprise product, resulting in a 53% year-over-year growth over two years. His ability to secure partnerships with mobile carriers and media companies for a B2C mobile app startup showcases his expertise in business development.

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