Anoosha Pattabiraman
About Anoosha Pattabiraman
Anoosha Pattabiraman serves as the Director of Customer Analytics at Mad Street Den, bringing over 10 years of experience in analytics across various industries. She has held multiple roles in analytics and management at notable companies, including PayPal and LatentView Analytics.
Current Role at Mad Street Den
Anoosha Pattabiraman serves as the Director of Customer Analytics at Mad Street Den, a position she has held since 2022. In this role, she focuses on leveraging analytics to enhance customer experience and drive business growth. Her responsibilities include overseeing analytics initiatives and contributing to strategic decision-making processes. Additionally, she is involved in hiring processes, ensuring the recruitment of talent that aligns with the company's goals.
Previous Experience at LatentView Analytics
Before joining Mad Street Den, Anoosha worked at LatentView Analytics for a total of four years across different roles. She began as a Programmer Analyst from 2007 to 2009, then progressed to Senior Analyst from 2013 to 2014, and later served as an Analytics Manager from 2016 to 2020. Her tenure at LatentView involved various analytics projects, particularly in marketing analytics, where she developed skills in digital marketing and campaign management.
Career at PayPal
Anoosha Pattabiraman has held multiple positions at PayPal, starting as a Data Science Manager in Marketing Analytics from 2020 to 2021. She then transitioned to Lead Analytics Manager for Co-marketing & Regional Partnerships in 2021. Currently, she works as the Finance & Business Performance Analytics Lead since 2021. Her roles at PayPal have allowed her to focus on analytics within the payments sector, contributing to performance optimization and strategic initiatives.
Educational Background
Anoosha holds a Post Graduate Certificate in Product Management from Northwestern University's Kellogg School of Management, which she completed in 2023. She also earned a Master of Science in Management Information Systems from the University of Illinois at Chicago in 2010. Her undergraduate degree is a Bachelor of Engineering in Electronics and Communication from Anna University, completed in 2007. This educational background supports her expertise in analytics and technology.
Specializations and Skills
Anoosha specializes in Digital Marketing Analytics and Campaign Management, Customer and Product Portfolio Analytics, and CRM. She has over 10 years of experience in analytics across various industries, including technology, eCommerce, payments, banking, finance, and healthcare. Her skills also encompass leadership and team building, as well as generating actionable insights from data analysis.