Anusha Manivannan

Lead Product Marketing @ Mad Street Den

About Anusha Manivannan

Anusha Manivannan is the Lead of Product Marketing at Mad Street Den, where she has worked since 2024. With a background in engineering and extensive experience in marketing roles, she focuses on understanding customer challenges and enhancing product capabilities.

Current Role in Product Marketing

Anusha Manivannan currently serves as the Lead in Product Marketing at Mad Street Den, a position she has held since 2024. In this role, she focuses on understanding customer challenges and aligning product capabilities to address those needs. Her experience in product marketing allows her to effectively strategize and implement marketing initiatives that resonate with the target audience.

Experience at Mad Street Den

Anusha Manivannan has a substantial tenure at Mad Street Den, where she progressed through various roles. She began as a Product Marketing Trainee in 2021 for three months, then worked as a Product Marketer for two years until 2023. Following this, she held the position of Senior Product Marketer for 11 months before advancing to her current role as Lead in Product Marketing.

Previous Experience at TOPXIGHT LABS

Before joining Mad Street Den, Anusha worked at TOPXIGHT LABS. She started as an Intern in 2018 for two months, which led to her role as Executive in Marketing Operations and Support from 2019 to 2021. Her experience at TOPXIGHT LABS contributed to her foundational skills in marketing operations and support.

Educational Background

Anusha Manivannan completed her Bachelor of Engineering in Electrical and Electronics Engineering at Sri Venkateswara College of Engineering from 2014 to 2018. Prior to that, she attended DAV Group of Schools (TNAES) in Chennai, where she studied from 2002 to 2014. Her educational background in engineering provides a unique perspective in her marketing roles.

Professional Development and Adaptability

Anusha transitioned from an engineering background to a marketing role, demonstrating her adaptability and commitment to continuous learning. She is passionate about evolving trends and strategies in marketing, which indicates her proactive approach to professional development and staying relevant in the industry.

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