Ashwini Asokan
About Ashwini Asokan
Ashwini Asokan is the Founder and CEO of Mad Street Den and Vue.ai, with a strong focus on AI applications across various industries. She has a background in Interaction Design from Carnegie Mellon University and extensive experience in user experience research from her time at Intel Corporation.
Work at Mad Street Den
Ashwini Asokan serves as the Founder and CEO of Mad Street Den, a company she co-founded in 2016. Under her leadership, Mad Street Den has focused on integrating artificial intelligence into various sectors, enhancing everyday life through innovative solutions. The company has developed AI orchestration platforms that cater to diverse industries, including retail, finance, and insurance. Asokan has played a key role in expanding the company's global footprint, establishing offices in major cities such as Tokyo, London, and Dubai.
Work at Vue.ai
Since 2016, Ashwini Asokan has also held the position of Founder and CEO at Vue.ai, a subsidiary of Mad Street Den. Vue.ai specializes in AI applications tailored for the retail industry, providing solutions that enhance user experience and operational efficiency. Asokan's vision has been instrumental in driving Vue.ai's growth and establishing its presence in the global market, focusing on the application of AI technologies to improve retail processes.
Education and Expertise
Ashwini Asokan completed her Master's degree in Interaction Design at Carnegie Mellon University from 2003 to 2005. Prior to that, she earned a Bachelor's degree in Visual Communication from MOP Vaishnav College, Madras University, from 1999 to 2002. Her educational background has provided her with a strong foundation in design and user experience, which she has applied throughout her career in the technology and AI sectors.
Background
Before founding Mad Street Den and Vue.ai, Ashwini Asokan worked at Intel Corporation for a total of nine years. She served as a Design Researcher in the Digital Home Group from 2005 to 2010, followed by a role as Mobile Portfolio Manager in the User Experience, Interaction and Experience Research Lab from 2010 to 2014. Her experience at Intel equipped her with valuable insights into user experience and interaction design, which she has leveraged in her subsequent ventures.
Achievements
Ashwini Asokan has been actively involved in the AI industry since 2016, focusing on the development of AI orchestration platforms. Her leadership has contributed to the growth and global expansion of both Mad Street Den and Vue.ai. Asokan's work has positioned her as a notable figure in the application of AI technologies across various industries, particularly in enhancing retail experiences.