Rashmica Rajendhran
About Rashmica Rajendhran
Rashmica Rajendhran is an Associate Director of GTM Strategy & Operations at Mad Street Den, where she has worked since 2024. With a background in digital marketing and a strong educational foundation in engineering and management, she has held various roles in marketing across multiple companies, including CreditMantri and Inkmonk.
Current Role at Mad Street Den
Rashmica Rajendhran serves as the Associate Director of GTM Strategy & Operations at Mad Street Den. She has held this position since 2024, where she focuses on developing and executing go-to-market strategies. Her responsibilities include collaborating with product and go-to-market teams to enhance product adoption and expansion across different geographies and verticals through targeted lead-generation campaigns.
Previous Experience at Mad Street Den
Prior to her current role, Rashmica worked at Mad Street Den in various capacities. She served as the Manager of Revenue Marketing from 2021 to 2023, where she optimized the lead generation funnel to improve conversion rates. She also held positions as Lead of Digital Marketing and Digital Marketer from 2020 to 2021 and 2019 to 2020, respectively, contributing to the company's digital marketing strategies.
Experience at Inkmonk and CreditMantri
Rashmica worked as a Digital Marketing Manager at Inkmonk from 2018 to 2019. She was responsible for managing digital marketing initiatives during her tenure. Additionally, she served as a Digital Marketing Manager at CreditMantri from 2016 to 2018, where she focused on enhancing the company's digital presence and marketing effectiveness.
Educational Background
Rashmica Rajendhran holds a Bachelor's Degree in Electronics and Communications Engineering from Anna University Chennai, which she completed from 2009 to 2013. She also earned a Post Graduate Diploma in Management with a focus on Marketing from Great Lakes Institute of Management, studying from 2014 to 2016. Her foundational education was completed at Rosary Matriculation Higher Secondary School, where she studied Computer Science.
Skills and Responsibilities
In her current role, Rashmica leads a team focused on performance marketing, account-based marketing, and conversion rate optimization for Vue.ai and Blox.ai domains. She coordinates with product marketing, content, and customer marketing teams to create digital campaign plans that align with quarterly goals. Additionally, she works with SDR and LDR teams to design strategic account-based marketing campaigns.