Santhoshi Natarajan
About Santhoshi Natarajan
Santhoshi Natarajan is a Senior Product Marketer currently working at Mad Street Den and Vue.ai in Chennai, India. With a background in product marketing and content strategy, she focuses on user-centric content and innovative marketing strategies to enhance product adoption.
Work at Mad Street Den
Santhoshi Natarajan has been serving as a Senior Product Marketer at Mad Street Den since 2023. In this role, she focuses on innovative marketing strategies to enhance product value and engage the tech industry. Her responsibilities include creating user-centric content that drives product adoption and supports business growth.
Previous Experience in Product Marketing
Before joining Mad Street Den, Santhoshi worked as a Product Marketer at Dataflo from 2022 to 2023. She also held the position of Product Marketer at Hippo Video from 2021 to 2022 and served as a Content Strategist at the same company from 2019 to 2021. Her experience includes developing product narratives that integrate market analysis and customer empathy.
Career at Amazon
Santhoshi Natarajan began her career at Amazon, where she worked as a Catalog Specialist from 2011 to 2013, followed by a role as Senior Catalog Specialist from 2013 to 2015. Her tenure at Amazon involved managing product catalogs and enhancing the overall customer experience.
Education and Expertise
Santhoshi Natarajan studied at M.O.P. Vaishnav College, where she earned her M.A. in Communication from 2008 to 2010. She is currently pursuing further education at CXL since 2023, focusing on marketing strategies that aim to make the tech industry more engaging.
Focus on User-Centric Marketing
Santhoshi emphasizes the importance of user-centric content in her marketing approach. She utilizes humor and memes strategically in her campaigns to boost customer curiosity and brand awareness. Her goal is to create engaging narratives that resonate with users and foster product adoption.