Vaishnavi Sridhar

Lead UI/UX Designer @ Mad Street Den

About Vaishnavi Sridhar

Vaishnavi Sridhar is a Lead UI/UX Designer currently employed at Mad Street Den in Chennai, Tamil Nadu, India. She has extensive experience in product design, having previously worked at Zoho Corporation and FULL Creative.

Work at Mad Street Den

Vaishnavi Sridhar has been employed at Mad Street Den since 2019, where she serves as a Product Designer. In this role, she focuses on creating user-centered designs that enhance the overall user experience. In 2022, she was promoted to Lead UI/UX Designer, taking on additional responsibilities that include leading design projects and collaborating with cross-functional teams. Her work at Mad Street Den is characterized by a commitment to innovative design solutions that meet user needs.

Previous Experience in Product Design

Prior to her current role, Vaishnavi Sridhar worked at Zoho Corporation from 2016 to 2019 as a Product Designer. During her three years there, she contributed to various projects that aimed to improve product usability and user satisfaction. Before Zoho, she was a Product Designer at FULL Creative for seven months in 2015, where she gained initial experience in the field. Her early career also includes a position as a Graphic Design Intern at Casperon Technologies Pvt Ltd in 2015.

Education and Expertise

Vaishnavi Sridhar earned her Bachelor's Degree in Information Technology from Anna University, completing her studies from 2011 to 2015. This educational background provided her with a strong foundation in technology and design principles, which she applies in her professional roles. Her expertise lies in UI/UX design, product design, and user experience, enabling her to create effective and engaging digital products.

Career Timeline

Vaishnavi Sridhar's career in design began with an internship at Casperon Technologies Pvt Ltd in 2015. She then transitioned to FULL Creative as a Product Designer for seven months. Following this, she joined Zoho Corporation, where she worked for three years. In 2019, she started her tenure at Mad Street Den, where she has progressed from Product Designer to Lead UI/UX Designer over the course of her employment.

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