Nicole Lyons
About Nicole Lyons
Nicole Lyons is a Product and Project Manager with extensive experience in marketing and branding. She holds a Bachelor's degree in Marketing from Arizona State University and a Master's degree in Business Administration from California Lutheran University.
Work at MaddieBrit Products
Nicole Lyons has been employed at MaddieBrit Products, LLC since 2013, serving as a Product & Project Manager. In this role, she oversees various product development and project management tasks, contributing to the company's operational success. Her responsibilities include strategic planning and execution of marketing initiatives that align with the company's goals.
Education and Expertise
Nicole Lyons earned her Bachelor's degree in Marketing from the W. P. Carey School of Business at Arizona State University, where she studied from 2005 to 2009. She furthered her education by obtaining a Master's degree in Business Administration with a focus on Marketing from California Lutheran University, studying from 2011 to 2013. This educational background equips her with a solid foundation in marketing strategies and business management.
Background
Before joining MaddieBrit Products, Nicole Lyons worked at ETS Express as a Marketing/Customer Service Representative from 2010 to 2011. This role provided her with experience in customer service and marketing, which she later applied in her current position. Her career trajectory reflects a consistent focus on marketing and project management.
Achievements in Re-branding and Marketing
Nicole Lyons managed the re-branding of Grab Green's consumer packaging product line, which included 84 different products. She also led the re-branding efforts for the company's website and social media outlets, enhancing the company's market position. Additionally, she designed strategic marketing plans for trade shows and negotiated pricing with multiple vendors, demonstrating her strong negotiation skills and marketing acumen.
Analytical Skills and Market Research
Nicole produced comprehensive SWOT analyses for both Grab Green's product line and its competitors. This analytical work showcases her ability to assess market conditions and identify strategic opportunities for growth. Her expertise in market research supports her role in product management and marketing strategy development.