Clara Greo (Teoh)
About Clara Greo (Teoh)
Clara Greo (Teoh) is a UCD Principal at Made Tech with extensive experience in service design and user experience across various organizations, including NHS Digital and Government Digital Service.
Current Title and Role
Clara Greo is currently the UCD Principal at Made Tech. In her role, Clara specializes in user-centered design, overseeing projects that improve user experience and system functionality for clients. She has a focus on at-home work methodologies, leveraging her extensive background in service design and user experience to drive innovation and efficiencies.
Professional Experience
Clara Greo has a wide range of experience in various roles linked to user experience and service design. She previously worked as a Service Designer (equity and inclusion) on secondment at NHS Digital for four months in 2021. Her long tenure at the Government Digital Service spanned from 2014 to 2022, where she rose from Service Designer to Lead Service Designer. Additionally, Clara held a Senior UX Programme Manager position at Webcredible between 2012 and 2014 and served as a User Experience Designer at BSkyB from 2011 to 2012.
Education and Academic Background
Clara Greo holds an MA in Critical Theory from the University of Sussex, completed between 2010 and 2013. She also earned a BSc/BA in Sociology, Computer Science, and Psychology from UNSW, where she studied from 1999 to 2007. Her multidisciplinary education has equipped her with profound theoretical and practical knowledge, essential for her roles in service design and user experience.
Earlier Career Roles
Clara's career began with roles in academia and consultancy. From 2004 to 2007, she was a Lecturer and Tutor at the School of Computer Science and Engineering, UNSW. Concurrently, she worked as a Senior Consultant at PTG Global. In 2003-2004, she completed a placement at CSIRO, gaining industrial experience. These roles laid the foundation for her expertise in user experience and design.