Nick Allen
About Nick Allen
Nick Allen is the Lead User Researcher at Made Tech in London, with over 14 years of experience in user research across various sectors.
Title and Role at Made Tech
Nick Allen is a Lead User Researcher at Made Tech, based in London, England, United Kingdom. In his current role, he focuses on enhancing user research methodologies. He collaborates closely with clients to ensure research activities are tailored to meet users' needs and drive effective outcomes.
Previous Experience as Freelance Senior User Researcher
Nick Allen worked as a Senior User Researcher in a freelance capacity from 2020 to 2022. During this period, he continued to hone his skills in various advanced research methods, providing valuable insights and effective user research solutions for different clients in London, England, United Kingdom.
Career at 2CV
Nick Allen served as a Research Director at 2CV for four years, from 2016 to 2020. At 2CV, he led significant research projects and was responsible for delivering high-quality research outputs in London, United Kingdom. His role included managing complex research studies and ensuring that client needs were met through innovative research solutions.
Role at ComRes and Metrolinx
Nick Allen was an Associate Director at ComRes from 2014 to 2016, focusing on directed research initiatives in London, United Kingdom. Prior to that, he was a Market Planner at Metrolinx from 2012 to 2014 in Toronto, Canada Area, where he contributed significantly to planning market strategies and insights in the transportation sector.
Educational Background
Nick Allen studied at the University of Nottingham, obtaining a Bachelor of Arts (B.A.) in Geography from 2002 to 2005. He also attended The University of British Columbia, where he studied Politics, Geography, and History from 2003 to 2004. His educational background has provided a strong foundation for his subsequent career in user research and market analysis.
Research Skills and Methods
Nick Allen is skilled in a comprehensive range of research methods, including ethnography, user testing, depth interviews, focus groups, deliberative workshops, online communities, and expert interviews. He has extensive experience in designing and delivering social impact projects across sectors including Sustainable Travel, Health, Housing, Mental Health, and Debt.