Amir Shapira
About Amir Shapira
Amir Shapira is the Director of Retention & CRM at MAËLYS, with extensive experience in monetization and customer relationship management across various companies.
Director Of Retention & CRM at MAËLYS
Amir Shapira currently holds the position of Director of Retention & CRM at MAËLYS. In this role, he utilizes his expertise in data segmentation and user journeys to enhance customer retention strategies. With a start date in 2024, he demonstrates a thorough understanding of customer relationship management (CRM) that aligns with the company's goals.
Previous Roles in Monetization & CRM
Before joining MAËLYS, Amir Shapira served as Director of Monetization & CRM at Wildlife Studios from 2021 to 2023. Prior to Wildlife Studios, he held a similar role at Huuuge Games between 2021 and 2022. His responsibilities included optimizing monetization strategies and managing customer relations to maximize revenue and engagement.
Experience in Project and Knowledge Management
Amir Shapira has a significant background in project and knowledge management. He worked as Project Manager at סמארט - לשחק חכם | PlaySmart from 2013 to 2017 and at Bezeq International from 2011 to 2014. Additionally, he served as Knowledge and Process Manager at Bezeq International for a year, demonstrating his ability to manage information processes effectively.
Education in Social Science
Amir Shapira earned his BA in Social Science from The Open University of Israel. His education provides a foundational understanding of social dynamics, essential for roles in customer and relationship management. This academic background supports his professional expertise in analyzing marketing and sales performance.
Early Career in Customer Relations
Starting his career in customer relations, Amir Shapira worked at Bezeq International as Team Leader for Customer Relations from 2005 to 2010. His experience in this role laid the groundwork for his subsequent positions in CRM and monetization, equipping him with a deep understanding of customer needs and relationship management.