Yael Chaplya
About Yael Chaplya
Yael Chaplya is the Social Media & Influencer Lead at MAËLYS, with a diverse background in marketing and public relations across various industries and locations.
Current Role at MAËLYS
Yael Chaplya currently serves as Social Media & Influencer Lead at MAËLYS. She began this role in 2021 and operates out of Tel Aviv, Israel. In this capacity, she is responsible for overseeing social media strategies and managing influencer partnerships to enhance the brand's digital presence.
Previous Experience at LUNAR HARE
Prior to her current role, Yael Chaplya worked as Influencer Marketing Group Head (Fashion & Lifestyle) at LUNAR HARE from 2018 to 2021. During her three years in Sydney, New South Wales, Australia, she led influencer marketing efforts, particularly in the fashion and lifestyle sectors.
Background in Account Management and E-Commerce
Yael Chaplya has extensive experience in account management and e-commerce. She worked as an Account Executive at TORSTAR from 2017 to 2018 in Melbourne, Victoria, Australia. Before that, she was an E-Commerce Coordinator at Louis Vuitton in Sydney, Australia, from 2015 to 2017.
Diverse Early Career Roles
Earlier in her career, Yael Chaplya held various positions across different industries. She was an Optical Dispenser at Chester Eyewear and Pro Wellness Health Centre in Melbourne, Australia. She also worked as an Assistant Brand Manager at ARTCOM Media in Moscow, Russia, and undertook marketing and public relations internships at California Vintage GC and Beginning Boutique in Australia.
Educational Background
Yael Chaplya holds a Master's degree in Fashion (Entrepreneurship) from RMIT University, where she studied from 2014 to 2015. Additionally, she earned a Bachelor of Communications (Business) degree in Marketing and PR from Bond University between 2010 and 2013. Her academic background equips her with a strong foundation in both fashion business and marketing strategies.