Alex Wilson
About Alex Wilson
Alex Wilson serves as the VP of Global Sales and Customer Success at Magic, bringing extensive experience in B2B SaaS sales and management. He has a strong background in aligning sales processes with marketing and product development, and has held leadership roles in various organizations across multiple countries.
Current Role at Magic
Alex Wilson serves as the Vice President of Global Sales and Customer Success at Magic, a position he has held since 2023. In this role, he leads a global team of over 100 members across more than 15 countries. His responsibilities include aligning sales processes with marketing, customer success, and product development to enhance overall performance and customer satisfaction.
Previous Experience in Sales and Management
Before joining Magic, Alex Wilson held several significant roles in sales and management. He was the Vice President of Sales and Customer Success at LiveChat from 2019 to 2022. He also worked as the Sales Operations Manager at Paper Garden Records and as a founding member of the sales team at Litmus. His earlier experience includes positions at Yesware and Integrate Inc., where he focused on business development and sales strategies.
Educational Background and Expertise
Alex Wilson has a robust educational background. He earned a Master’s Degree in Nonprofit MBA with a concentration in Project Management from Northeastern University. He also holds a Bachelor of Science in Kinesiology and Sport Psychology from Arizona State University, where he minored in Pre-Medicine, Biochemistry, and Business Management. Additionally, he studied Strategic Sales Management at Harvard University.
Entrepreneurial Ventures and Advisory Work
In 2019, Alex Wilson founded Alex Wilson Advisory, where he provides insights and strategies in sales and customer success. His entrepreneurial experience also includes founding R.I.S.E. Worldwide, where he served as CEO from 2011 to 2014, operating in both Boston, MA, and Tanzania, Africa. This diverse background contributes to his comprehensive understanding of sales dynamics.
Sales Strategy and Technology Expertise
Alex Wilson has extensive experience in orchestrating Product-Led Growth (PLG) and Sales-Led Growth (SLG) go-to-market strategies. He has invested in sales enablement tools such as Saleshood, Lessonly, and Skilljar. His expertise includes a comprehensive sales tech stack, utilizing platforms like Salesforce, HubSpot CRM, and Gong, as well as data analytics tools like Tableau and Amplitude to drive sales insights.