Christian Alan Vibar
About Christian Alan Vibar
Christian Alan Vibar is a Marketing Analytics Manager at Magic, where he has worked since 2022. He has extensive experience in marketing roles across various companies, focusing on analytics, SEO, and growth marketing.
Work at Magic
Christian Alan Vibar has been serving as the Marketing Analytics Manager at Magic since 2022. In this role, he focuses on building self-serve reports using Looker Studio, which provides team members with accessible data insights. He performs advanced analyses, including regression, predictive, and descriptive analysis, to inform marketing strategies. Additionally, he acts as a data liaison for the marketing team, ensuring alignment across departments on marketing efforts. Vibar has also contributed to content creation for Magic's customer stories, enhancing the company's narrative and outreach.
Previous Experience in Marketing
Prior to his current role, Vibar held various positions in marketing and analytics. He worked at Surefire Social as a Junior Social Media Specialist and later as an SEO Specialist. He also served as a Senior Growth Marketing Manager at Monolith Growth Consulting, where he contributed to growth marketing strategies. His experience includes founding Project Productivity, where he operated from 2020 to 2021. Vibar's extensive background in marketing roles has equipped him with a diverse skill set in analytics and strategy development.
Education and Expertise
Christian Alan Vibar earned a Bachelor of Science degree in Registered Nursing from Pamantasan ng Lungsod ng Maynila, completing his studies from 2007 to 2011. His educational background, combined with his professional experience in marketing analytics, provides him with a unique perspective on data-driven decision-making in business. Vibar's expertise includes advanced analytical techniques and the development of models for client lifetime value, which are essential for optimizing marketing strategies.
Achievements in Marketing Analytics
In his role as Marketing Analytics Manager, Vibar has developed a predicted client lifetime value model specifically for paid ads Return on Ad Spend (ROAS) reporting. He has established contact lifecycle stages and integrated them with Hubspot workflows, streamlining marketing processes. His work includes creating and maintaining Service Level Agreement (SLA) calculation logic to optimize sales follow-up times, demonstrating his commitment to enhancing operational efficiency within marketing teams.