Николай Школин
About Николай Школин
Nikolai Shkolin serves as the Head of Team UA at My Games, where he has been instrumental in shaping marketing strategies since 2019. He has a background in project management and extensive experience in online marketing and traffic acquisition.
Current Role at Mail.Ru Group
Currently, Николай Школин serves as the Head of Team UA at MyGames, a position he has held since 2019. In this role, he is responsible for overseeing user acquisition strategies and managing marketing activities for the gaming platform. His responsibilities include business planning for key titles and ensuring effective traffic acquisition from major global sources.
Previous Experience at 101XP
Before joining MyGames, Николай Школин worked at 101XP as the Head of Online Marketing from 2017 to 2018. During his tenure, he played a significant role in shaping the online marketing strategies of the company, contributing to its growth in the gaming sector.
Educational Background
Николай Школин studied at ММТТМиХП, where he focused on the production and installation of refrigeration compressor machines and equipment, earning a qualification as a Technician from 2002 to 2006. He also attended the Институт прикладной информатики и управления, where he studied project management and achieved the title of Project Manager from 2006 to 2010.
Career Progression at Mail.Ru Group
Николай Школин has had a progressive career at Mail.Ru Group, starting as an Analyst/Traffic Manager from 2015 to 2016. He then transitioned to the role of Functional Head for a brief period in 2017 before becoming the Lead UA Manager in 2018. His diverse roles have allowed him to develop expertise in user acquisition and marketing analytics.
Marketing Contributions at MyGames
At MyGames, Николай Школин has been instrumental in forming and testing all marketing activities and processes. His strategic input has been vital in driving the marketing efforts that support the platform's growth and user engagement.