Anastasia Germanova
About Anastasia Germanova
Anastasia Germanova is a User Acquisition Manager at Mail.ru Group, where she has worked since 2020. She holds a Master's degree in Economics and a Bachelor's degree in Economic Geography and Regional Development from Moscow State University.
Current Role as User Acquisition Manager
Anastasia Germanova currently holds the position of User Acquisition Manager at Mail.ru Group, a role she has occupied since 2020. In this capacity, she is responsible for managing user acquisition campaigns across various platforms, including Facebook, MyTarget, Snapchat, Twitter, TikTok, and VK. Her work focuses on optimizing marketing strategies to enhance user engagement and drive growth for the company's digital products.
Previous Experience at Mail.ru Group
Before her current role, Anastasia Germanova worked as a Digital Marketing Intern at Mail.ru Group for seven months in 2020. During her internship, she gained valuable experience in digital marketing strategies and contributed to various projects within the organization. This role provided her with foundational skills that she later applied in her position as User Acquisition Manager.
Educational Background in Economics
Anastasia Germanova studied at Московский Государственный Университет им. М.В. Ломоносова (МГУ), where she earned a Master's degree in Economics from 2019 to 2021. Prior to that, she completed her Bachelor's degree in Economic Geography and Regional Development at the same university from 2015 to 2019. Her academic background provides her with a strong foundation in economic principles and regional market analysis.
Involvement in Game Marketing
Anastasia has been involved in the marketing of several games, including American Dad, Love Sick, and Grand Hotel Mania. Her role in these projects has contributed to the development and execution of effective marketing strategies aimed at increasing user acquisition and retention in the competitive gaming market.
Previous Work Experience
Prior to her current role at Mail.ru Group, Anastasia worked as an Assistant Brand Manager in Marketing at Sportmaster for one month in 2020. Additionally, she completed a student internship at Charles University in Prague in 2017, where she gained international experience over eight months. These positions have helped her build a diverse skill set in marketing and brand management.