Anastasiya Vasser
About Anastasiya Vasser
Anastasiya Vasser is a Marketing Manager at Mail.ru Group, where she has worked since 2020. She specializes in managing acquisition and remarketing campaigns across various digital platforms and has a background in digital marketing from previous roles at Зарплата.ру and AVITO.ru.
Current Role at Mail.ru Group
Anastasiya Vasser has been serving as a Marketing Manager at Mail.ru Group since 2020. In this role, she focuses on building, managing, and optimizing acquisition and remarketing campaigns across various paid channels. Her responsibilities include monitoring market trends and competitors' digital activities to inform strategic marketing decisions. She collaborates with design, analytics, and product teams to ensure cohesive marketing strategies.
Previous Experience in Digital Marketing
Prior to her current position, Anastasiya Vasser worked at AVITO.ru in multiple roles. She served as a User Acquisition Manager from 2018 to 2019, followed by a position as Mobile Marketing Lead for 8 months in 2020. Before her tenure at AVITO.ru, she worked as a Senior Digital Marketing Manager at Зарплата.ру from 2016 to 2018. Her experience spans various aspects of digital marketing, including user acquisition and mobile marketing.
Educational Background in Sociology
Anastasiya Vasser studied at Tomsk State University, where she earned a Bachelor's degree in Sociology from 2010 to 2014. This educational background provides her with a foundation in understanding social trends and consumer behavior, which is beneficial in her marketing career.
Expertise in Marketing Campaigns
Anastasiya Vasser specializes in building and optimizing marketing campaigns across multiple paid channels. She utilizes advanced analytics tools such as Tableau, Adjust, Appsflyer, and Google Analytics to analyze campaign results. Additionally, she develops and implements A/B testing strategies to enhance the effectiveness of marketing campaigns.