Andrey Leonov
About Andrey Leonov
Andrey Leonov serves as the Head of Digital Marketing at Mail.ru Group, where he has contributed to the significant growth of the Youla platform since 2018. He has a background in digital marketing and mobile marketing, with previous experience at LITRES.ru.
Work at Mail.ru Group
Andrey Leonov has served as the Head of Digital Marketing at Mail.ru Group since 2018. In this role, he has been instrumental in the development and execution of digital marketing strategies for Youla and Worki. Under his leadership, Youla has experienced significant growth, currently hosting over 33 million active ads. Leonov's efforts have also contributed to expanding Youla's audience to over 27 million active users per month, showcasing his effectiveness in driving user engagement and platform visibility.
Previous Experience at LITRES.ru
Before joining Mail.ru Group, Andrey Leonov worked at LITRES.ru, a leading service for electronic and audiobooks in Russia. He held the position of Head of Mobile Marketing from 2016 to 2018. In this capacity, he focused on enhancing mobile marketing strategies, which contributed to the company's growth in the digital book market. His experience at LITRES.ru provided him with valuable insights into mobile user engagement and marketing tactics.
Education and Expertise
Andrey Leonov studied at Samara State Aerospace University from 2010 to 2013, where he completed a three-year program. He furthered his education at Samara State Technical University from 2013 to 2015, studying for an additional two years. His academic background has equipped him with a strong foundation in technical and analytical skills, which he applies in managing digital marketing strategies across web and mobile platforms.