Daria Romanovskaya
About Daria Romanovskaya
Daria Romanovskaya is a Senior Product Marketing Manager with extensive experience in marketing and communications. She has a strong academic background, holding degrees from Lomonosov Moscow State University and Plekhanov Russian University of Economics, and has worked in various roles at companies including Mail.ru Group and VK.
Work at Mail.ru Group
Daria Romanovskaya has served as a Senior Product Marketing Manager at Mail.ru Group since 2019. In this role, she has integrated a unified analytics system across the company's resources, which has optimized marketing and product launches. Her responsibilities include developing and implementing targeted communications through direct marketing channels, such as email and push notifications. Romanovskaya has also prepared a comprehensive communication strategy in collaboration with the brand marketing department.
Current Role at VK
Since 2021, Daria Romanovskaya has worked as a Product Marketing Lead at VK. In this position, she has optimized and launched new promotional formats for both desktop and app platforms. Her role involves managing cross-project and cross-team promotional initiatives, contributing to the rebranding efforts of VK. Romanovskaya's experience in product marketing has been instrumental in enhancing the company's marketing strategies.
Education and Expertise
Daria Romanovskaya studied at Lomonosov Moscow State University (MSU), where she earned a Bachelor's degree in Public Relations from 2011 to 2015 and a Master's degree in Media and Communication from 2015 to 2017. Additionally, she obtained a Master's degree in International Business/Trade/Commerce from Plekhanov Russian University of Economics from 2016 to 2018. Her educational background provides a solid foundation for her expertise in marketing and communications.
Previous Work Experience
Before her current roles, Daria Romanovskaya worked as a Marketing Manager at moreTV from 2018 to 2019. She also gained experience as a Trainee at The Walt Disney Studios for three months in 2016 and served as a Creative Editor at CTC Media, Inc. for four months in 2017. These positions contributed to her development in marketing and media communications.
Achievements in Marketing
Daria Romanovskaya has played a key role in various marketing initiatives throughout her career. She was involved in the rebranding of VK, managing promotional initiatives that spanned multiple projects and teams. Romanovskaya has successfully developed marketing communications content plans and targeted communications strategies, demonstrating her capability in the field of product marketing.