Elena Grigoryan (Gushchina)
About Elena Grigoryan (Gushchina)
Elena Grigoryan, also known as Gushchina, serves as the Chief Marketing Officer at My.Games, where she applies her extensive experience in digital marketing and business strategy. With a career spanning over 18 years in senior roles, she has previously held positions at The Walt Disney Company CIS and Noviy Disk, demonstrating her adaptability and leadership skills in the industry.
Work at Mail.ru Group
Elena Grigoryan has served as the Chief Marketing Officer for MY.GAMES, a division of Mail.Ru Group, since 2015. In this role, she oversees marketing strategies and initiatives aimed at enhancing the brand's presence in the gaming industry. Her leadership has contributed to the development of effective digital marketing campaigns and business strategies that align with the company's goals. Based in Moscow, Russian Federation, she has been instrumental in driving growth and engagement within the gaming sector.
Previous Experience at The Walt Disney Company CIS
Elena Grigoryan held multiple senior roles at The Walt Disney Company CIS from 2007 to 2014. Initially, she served as the Head of Disney Interactive Studios for three years, where she managed interactive projects. She then transitioned to the role of Director of Disney Interactive Media Group, where she continued her focus on interactive media until 2014. Additionally, she briefly held the position of Head of Disney Interactive Media Group for one year in 2010-2011. Her tenure at Disney showcased her capabilities in leading teams and managing complex projects.
Experience at Noviy Disk
Before her time at The Walt Disney Company, Elena Grigoryan worked at Noviy Disk from 2000 to 2007 as the Head of the Localization Department for Interactive Projects. In this position, she was responsible for overseeing the localization of various interactive products, ensuring that they met the needs of the Russian-speaking audience. This role contributed to her extensive experience in the gaming and interactive media industries.
Education and Expertise
Elena Grigoryan studied at the National Technological University MISIS, where she earned an Engineer's Degree in Industrial and Civil Construction from 1995 to 2000. Her educational background provides a strong foundation for her career in marketing and business strategy. She specializes in digital marketing and business strategy, leveraging her 18 years of experience in senior positions to drive effective marketing initiatives and team leadership.
Professional Motivation and Skills
Elena Grigoryan is driven by a personal growth-oriented motivation that influences her professional endeavors. She possesses a unique ability to learn, unlearn, and relearn, which highlights her adaptability in a rapidly changing industry. Her keen interest in working with dynamic teams led by inspiring leaders and smart colleagues reflects her collaborative approach to leadership and project management.