Elena Inozharskaya
About Elena Inozharskaya
Elena Inozharskaya serves as the Chief Marketing Officer in the Ad Ventures Department at Mail.Ru Group, where she has worked since 2018. With a background in marketing and project management, she oversees marketing activities across MY.GAMES studios and manages a team of over 30 employees.
Current Role at MY.GAMES
Elena Inozharskaya serves as the Deputy Chief Marketing Officer at MY.GAMES, a position she has held since 2019. In this role, she manages three divisions within the marketing department, focusing on user acquisition, creative production, and DonationAlerts/Boosty.to. She supervises marketing activities across all MY.GAMES studios and oversees a team of over 30 employees. Her responsibilities include the implementation and management of budgets and business modeling for the marketing department.
Previous Experience at Mail.Ru Group
Elena Inozharskaya has extensive experience at Mail.Ru Group, where she held several key positions from 2008 to 2018. She began as a technical producer in the content projects group from 2008 to 2011. She then served as the head of online promotion from 2011 to 2013 and as the deputy director of marketing from 2013 to 2014. Following this, she was the director of internal advertising and analytics from 2014 to 2018. Her tenure at Mail.Ru Group spanned a total of ten years, during which she contributed to various marketing initiatives.
Education and Academic Background
Elena Inozharskaya studied at Орловский Государственный Технический Университет (Orel State Technical University) from 1998 to 2003. She specialized in Information Systems in Economics and graduated with a красный диплом, indicating high academic achievement. This educational background provided her with a strong foundation in the analytical and technical aspects of marketing.
Marketing Expertise and Responsibilities
Elena Inozharskaya is responsible for performance analysis and evaluating the potential of new products in the market. She builds and maintains relationships with key partners in the industry, which is crucial for the success of marketing strategies. Her expertise encompasses various aspects of marketing, including user acquisition and creative production, making her a significant figure in the marketing landscape.