Irina Dokudovskaya
About Irina Dokudovskaya
Irina Dokudovskaya serves as the Head of Brand Marketing at Mail.Ru Group, where she has worked since 2017. She has a background in digital marketing and project management, with previous roles at Exponenta and MONEKS TRADING.
Current Role at Mail.ru Group
Irina Dokudovskaya serves as the Head of Brand Marketing at Mail.ru Group, a position she has held since 2017. In this role, she oversees brand marketing strategies and initiatives, focusing on enhancing the visibility and reputation of Mail.ru products. Her responsibilities include managing marketing campaigns and collaborating with various media channels to promote the company's offerings effectively.
Previous Experience in Marketing
Before joining Mail.ru Group, Irina worked as the Chief Marketing Officer at Exponenta from 2014 to 2015. She also held the position of Digital Marketing Manager at MONEKS TRADING from 2016 to 2017. Additionally, she was an Internet Marketing Manager and Site Editor at Radio Record from 2012 to 2014. These roles contributed to her extensive experience in managing marketing campaigns and developing digital strategies.
Educational Background
Irina Dokudovskaya studied at Российский Государственный Педагогический Университет им. А.И. Герцена, where she earned a bachelor's degree in Philology from 2007 to 2011. She furthered her education at Санкт-Петербургский Государственный Университет, achieving a master's degree in International Relations and Foreign Policy from 2011 to 2013. This educational foundation supports her expertise in marketing and brand management.
Expertise in Marketing Strategies
Irina possesses extensive experience in managing both budget and non-budget marketing campaigns. She specializes in digital PR and has a strong background in strategic and tactical planning of brand campaigns across the CIS region. Her expertise includes project management for websites and applications, contributing to the digital presence of Mail.ru products.
Contributions to Mail.ru Products
In her role at Mail.ru Group, Irina has developed marketing communications strategies for a diverse range of products, including email services, online video platforms, messengers, and smart devices. She utilizes a variety of media instruments and collaborates with influencers to enhance brand visibility, ensuring that Mail.ru's offerings are well-promoted in the competitive digital landscape.