Irina Patrusheva
About Irina Patrusheva
Irina Patrusheva is a Senior User Acquisition Manager at Mail.ru Group, specializing in media buying for e-commerce and gaming projects. She has a background in digital marketing and has held various roles in the field, including lecturer and content manager.
Current Role at Mail.ru Group
Irina Patrusheva holds the position of Senior User Acquisition Manager at Mail.ru Group, where she has been employed since 2021. In this role, she focuses on developing and implementing strategies for user acquisition, particularly in the digital marketing space. Her expertise lies in media buying for e-commerce projects and games, utilizing paid social channels to drive growth and engagement.
Previous Experience at Mail.ru Group
Before her current role, Irina worked at Mail.ru Group as a User Acquisition Manager from 2019 to 2021. In this capacity, she contributed to the company's user acquisition efforts, employing various marketing strategies to enhance user engagement and retention. Her experience in this position laid the groundwork for her advancement to Senior User Acquisition Manager.
Experience at GeekBrains
Irina has been a Lecturer in Marketing at GeekBrains since 2020. In this role, she shares her knowledge and expertise in digital marketing with students, focusing on user acquisition strategies and media buying. Her teaching experience complements her practical knowledge in the field, allowing her to provide valuable insights to aspiring marketers.
Education and Academic Background
Irina Patrusheva studied at Высшая Школа Экономики, where she earned a Bachelor's degree in Государственное управление from 2010 to 2014. She furthered her education at the same institution, obtaining a Master's degree in Прикладная экономика from 2015 to 2018. Additionally, she studied at the University of Agder (UiA) for 11 months in 2013, where she achieved a Bachelor's degree.
Career History and Skills
Irina's career includes a role as a Siebel Developer at Техносерв for two months in 2019 and as a Content Manager at the Moscow Financial Club from 2015 to 2018. Her diverse experience across different roles has equipped her with a strong foundation in digital marketing, particularly in user acquisition and media buying for e-commerce and gaming sectors.