Kira Zabara
About Kira Zabara
Kira Zabara serves as the Head of Marketing Communications at Mail.Ru Group, where she has worked since 2018. With a background that includes roles at BBDO and Tele2, she has overseen the development of numerous advertising campaigns and leads marketing strategies across multiple regions in Russia.
Work at Mail.ru Group
Kira Zabara has been serving as the Head of Marketing Communications direction at Mail.ru Group since 2018. In this role, she oversees the strategic direction of marketing communications, focusing on enhancing brand visibility and engagement. Her leadership contributes to the development and execution of marketing strategies that align with the company's objectives.
Previous Experience at BBDO
Before joining Mail.ru Group, Kira Zabara worked at BBDO as an Account Manager from 2004 to 2007. During her three years at the agency in Moscow, she managed client accounts and contributed to various advertising projects, gaining valuable experience in the marketing communications field.
Career at Tele2
Kira Zabara has held multiple positions at Tele2, starting as a Brand Development Manager from 2011 to 2015, where she focused on brand strategy and development. She later advanced to Senior Brand Manager in 2015 and has been serving as Head of Marketing Communications since 2017. In these roles, she has led marketing initiatives across more than 61 Russian regions.
Educational Background
Kira Zabara studied at the Moscow State Academy of Veterinary Medicine and Biotechnology named after K.I. Scriabin (MGAVM) from 1994 to 1999. She specialized in biotechnology and achieved high academic performance during her studies, laying a foundation for her career in marketing and communications.
Achievements in Advertising Campaigns
Throughout her career, Kira Zabara has supervised the development of 50 advertising campaigns across various communication disciplines, including online, in-store, on-air, and ambient advertising. Her ability to manage complex marketing plans and collaborate with creative partners has resulted in effective marketing outcomes.