Kirill Shpara
About Kirill Shpara
Kirill Shpara is the Director of Market Research and Analytics at Mail.ru Group, where he has worked since 2018. He has extensive experience in consumer insights and business strategy, with a strong international background across various regions.
Current Role at Mail.ru Group
Kirill Shpara serves as the Director of Market Research and Analytics at Mail.ru Group, a position he has held since 2018. In this role, he focuses on translating consumer insights into actionable business strategies and solutions. His work involves analyzing market trends and consumer behavior to inform decision-making processes within the organization.
Previous Experience in Market Research
Before joining Mail.ru Group, Kirill Shpara worked at Carlsberg Group as a Global Project Leader for a short-term assignment from 2017 to 2018. He also held various positions at Baltika Breweries, including Head of Business Intelligence, Strategic Planning and Assortment Department, and Consumer Insight Manager. His experience at Baltika Breweries spanned from 2006 to 2017, where he contributed to market analysis and strategic planning.
Educational Background
Kirill Shpara has a diverse educational background. He studied at Saint Petersburg State University, where he earned a Doctorate in Sociology from 1997 to 2003. He also completed a one-year business program at the same university in 2000. Additionally, he achieved a Master of Business Administration from the Stockholm School of Economics in 2018.
International Experience and Expertise
Kirill Shpara possesses a strong international background with experience in various regions, including Russia, the CIS, the Baltics, and Nordic countries. He worked at Ipsos as a Research Project Manager in Paris from 2002 to 2006. His extensive experience in market research and analytics is complemented by his ability to integrate ROI thinking into business decision-making.
Skills and Professional Reputation
Kirill Shpara is known for his strong analytical and leadership skills. He has a reputation for being a team player who can work cross-functionally across different regions. His expertise includes translating consumer insights into business strategies and fostering a culture of ROI thinking within organizations.