Lyudmila Krymova
About Lyudmila Krymova
Lyudmila Krymova serves as the Head of Media Analytics at Mail.ru Group, where she has worked since 2019. She specializes in media performance analysis and has a background in international business from the State University — Higher School of Economics.
Current Role at Mail.ru Group
Lyudmila Krymova has been serving as the Head of Media Analytics at Mail.ru Group since 2019. In this role, she focuses on media performance analysis, which encompasses both online and offline media. Additionally, she has held the position of Media Group Head at Mail.ru Group since 2013, contributing to the company's media strategies for over a decade. Her work involves overseeing analytics initiatives and enhancing the effectiveness of media campaigns.
Education and Expertise
Lyudmila Krymova studied at the State University — Higher School of Economics from 2006 to 2011, where she earned a degree in International Business. This educational background provides her with a solid foundation in business principles and analytics, which she applies in her current roles. Her expertise lies in media performance analysis, allowing her to evaluate and optimize media strategies effectively.
Previous Experience in Media Planning
Before joining Mail.ru Group, Lyudmila Krymova worked as a Media Planner at Carat from 2012 to 2013. In this position, she gained valuable experience in developing and executing media plans, which contributed to her understanding of media dynamics. Her early career also included a role at JTI as an Employer Branding and Trade Marketing Trainee in 2011, where she worked for 10 months.
Involvement in Antifraud Initiatives
At Mail.ru Group, Lyudmila Krymova is actively involved in antifraud initiatives and automation processes. Her contributions in these areas are aimed at enhancing the integrity of media analytics and improving operational efficiencies. This involvement reflects her commitment to maintaining high standards in media performance and analytics.