Marina Surnina
About Marina Surnina
Marina Surnina is a Senior Account Manager at Mail.Ru Group, where she has worked since 2013, focusing on developing advertising formats and managing cross-media placements. She holds a degree from Московский Государственный Университет Экономики, Статистики и Информатики and has experience in e-commerce management.
Work at Mail.ru Group
Marina Surnina has been employed at Mail.ru Group since 2011. She currently serves as a Senior Account Manager for Товары@Mail.Ru, a position she has held since 2013. In this role, she develops new advertising formats and user scenarios, utilizing Confluence for documentation. Her responsibilities include managing cross-media placements and evaluating the effectiveness of advertising campaigns. Prior to her current role, she worked as an E-commerce Manager at Товары@Mail.Ru from 2011 to 2013, where she was involved in the creation and implementation of various advertising campaigns.
Education and Expertise
Marina Surnina studied at Московский Государственный Университет Экономики, Статистики и Информатики (МЭСИ). Her educational background provides her with a solid foundation in economics, statistics, and informatics, which she applies in her current role at Mail.ru Group. Her expertise includes developing advertising strategies, managing e-commerce initiatives, and utilizing analytics tools for performance evaluation.
Background
Marina Surnina has over a decade of experience in project management and account management within the e-commerce sector. She has been actively involved in the digital advertising landscape, focusing on the development of advertising formats and user engagement strategies. Her role requires collaboration with both Russian and Chinese partners, where she provides technical support and insights into market trends.
Achievements
Throughout her career at Mail.ru Group, Marina Surnina has contributed to the organization of professional events, including exhibitions, forums, and e-commerce conferences. Her involvement in these events highlights her commitment to industry engagement and knowledge sharing. Additionally, she utilizes client analytics tools such as Yandex.Metrica and Google Analytics to analyze campaign performance, demonstrating her analytical skills and focus on data-driven decision-making.