Olga Shokalo
About Olga Shokalo
Olga Shokalo is a Senior Business Development Manager at Mail.Ru Group, specializing in dynamic remarketing strategies for display and mobile platforms. With a background in affiliate marketing and partnerships, she has over a decade of experience in the field.
Work at Mail.ru Group
Olga Shokalo has been employed at Mail.Ru Group since 2015, where she serves as a Senior Business Development Manager for the myTarget platform. In this role, she focuses on developing and implementing dynamic remarketing strategies tailored for both display and mobile platforms. Her tenure at Mail.Ru Group has extended for over nine years, during which she has contributed to enhancing the company's marketing capabilities.
Previous Experience in Business Development
Before joining Mail.Ru Group, Olga Shokalo worked at AdmitAd GmbH as a Senior Business Development Manager from 2013 to 2015. Her experience in this role spanned two years and took place in Moscow, Russia. Additionally, she held the position of Partnerships Manager at Trends Brands for eight months in 2013, further enriching her expertise in business development and partnerships.
Expertise in Marketing Strategies
Olga Shokalo specializes in dynamic remarketing strategies, with a focus on both display and mobile platforms. She is experienced in customer relationship management (CRM) and mobile app remarketing. Her knowledge extends to implementing look-alike audience strategies, which are essential for targeting potential customers effectively.
Career in Affiliate Marketing
Prior to her roles in business development, Olga worked as an Affiliate Marketing Manager at KupiVIP.ru from 2011 to 2013. This position allowed her to gain valuable insights into affiliate marketing practices and strategies, contributing to her overall expertise in the marketing field.
Education in International Relations
Olga Shokalo studied at the Russian State University for the Humanities, where she focused on International Relations. She completed her studies in 2012, earning the degree of Специалист. This educational background has provided her with a solid foundation for her career in business development and marketing.