Serguei Lyovin
About Serguei Lyovin
Serguei Lyovin is a Creative Director at Mail.ru Group, where he has worked since 2009. He has led a creative team that produced around 1000 commercial projects and contributed to significant revenue growth in advertising.
Work at Mail.ru Group
Serguei Lyovin has served as the Creative Director at Mail.ru Group since 2009. In this role, he has formed and led a creative team that has produced approximately 1000 commercial projects across various platforms, including VKontakte and Odnoklassniki. His responsibilities include developing communication strategies for major advertisers and collaborating with Mail.ru Group's platforms to create and monetize new advertising products. He has also trained clients on online communication strategies to enhance campaign results and advertiser loyalty.
Education and Expertise
Serguei Lyovin studied at Moscow State Linguistic University from 1993 to 1998, where he focused on Translation, Interpretation, and Intercultural Communication, achieving a Specialist degree. He has also been studying at Copenhagen Business School since 1997 and at California State University-Sacramento since 1996. His educational background supports his expertise in communication strategies and online advertising.
Background in Advertising
Before joining Mail.ru Group, Serguei Lyovin worked at McCann Worldgroup as Client Service Director from 2001 to 2009. He also held the position of Project Manager at Saatchi & Saatchi from 1998 to 2001. His experience in these roles contributed to his understanding of client needs and advertising effectiveness.
Achievements in Advertising
During his career, Serguei Lyovin contributed to a 20-fold revenue growth of the Non-Standard Advertising Division over a decade. He developed communication strategies that utilized big data to enhance brand image and engagement. Additionally, he created digital projects that won Effie awards, which recognized their effectiveness in online communication.