Yulia Baryshnikova
About Yulia Baryshnikova
Yulia Baryshnikova is a Marketing and Brand Manager with extensive experience in digital media and the online games market. She has successfully launched multiple game titles and currently works at Mail.Ru Group, where she has been instrumental in developing marketing strategies since 2015.
Current Role at Mail.Ru Group
Yulia Baryshnikova has been serving as the Marketing and Brand Manager at Mail.Ru Group since 2015. In this role, she focuses on developing marketing strategies and managing brand initiatives. Her responsibilities include planning digital media campaigns and evaluating their effectiveness. She has contributed to various projects, enhancing the company's presence in the online games market.
Previous Experience at OJSC Promsvyazbank
Before joining Mail.Ru Group, Yulia worked at OJSC Promsvyazbank from 2010 to 2011. She held the position of Head of the Marketing Projects Department, where she was involved in brand management. Her role included overseeing marketing projects and implementing strategies to strengthen the bank's brand identity.
Educational Background in Finance and Marketing
Yulia Baryshnikova studied at Plekhanov Russian University of Economics from 2004 to 2006, where she earned a bachelor's degree in finance. Additionally, she completed her master's degree in Marketing at Moscow State Technical University MAMI from 2000 to 2005. This educational foundation has equipped her with a strong understanding of both finance and marketing principles.
Expertise in Digital Media and Game Launches
Yulia possesses a strong background in planning digital media and evaluating channel efficiency. She has extensive experience in launching and managing new game titles, including 'Juggernaut Wars', 'Juggernaut Champions', and 'Fencing'. Her expertise extends to the online games market, luxury market, and finance sector, allowing her to navigate complex marketing landscapes effectively.
Achievements in Game Marketing
Yulia achieved a successful global launch of the official FIE game 'Fencing'. She developed and presented a strategy for launching 'Juggernaut Wars' at an international mobile conference in 2016, utilizing Facebook Insights to inform her approach. Her ability to resolve issues at various project stages has contributed to the successful execution of numerous marketing initiatives.