Yulya Dyachenko
About Yulya Dyachenko
Yulya Dyachenko serves as the Chief Commercial Officer for Digital Audio at Mail.ru Group, where she has significantly increased annual revenue and established the company as a leader in the Digital Audio Advertising market. She has a background in political communication and business administration, and previously held leadership roles at companies such as ivi.ru and Video International.
Current Role at Mail.ru Group
Yulya Dyachenko serves as the Chief Commercial Officer for Digital Audio at Mail.ru Group, a position she has held since 2017. In this role, she has significantly increased annual revenue by five times while simultaneously reducing expenses by three times. Dyachenko has been instrumental in developing new business areas and introducing innovative audio advertising formats. Under her leadership, Mail.ru Group has maintained a market leadership position in Digital Audio Advertising, achieving over 70% market share since 2018. She focuses on identifying efficient business practices and scaling them across the organization.
Previous Experience at ivi.ru
Prior to her current position, Yulya Dyachenko worked at ivi.ru as Chief Commercial Officer from 2011 to 2016. During her tenure, she contributed to the company's growth and development in the digital media landscape. Her role involved overseeing commercial strategies and fostering relationships with key clients, which laid the groundwork for her later achievements in the digital audio sector.
Leadership at Имхонет
Yulya Dyachenko briefly served as the CEO of Имхонет in 2016 for a duration of ten months. In this capacity, she managed the company's strategic direction and operations. Her leadership experience at Имхонет contributed to her understanding of the digital media market, which she later applied in her roles at ivi.ru and Mail.ru Group.
Education and Academic Background
Yulya Dyachenko studied at Lomonosov Moscow State University (MSU) from 2001 to 2004, focusing on Political Communication. Prior to that, she attended Novosibirsk State Technical University (NSTU) from 1995 to 2000, where she studied Business Administration and Management. Her educational background has provided her with a solid foundation in both communication and business management, which she has leveraged throughout her career.
Experience at Video International
From 2007 to 2010, Yulya Dyachenko held the position of Chief Sales Officer at Video International, where she focused on on-air TV sales. This role allowed her to gain valuable insights into the media industry and develop skills in sales strategy and client relationship management, which have been beneficial in her subsequent roles in digital audio advertising.