Debbie So
About Debbie So
Debbie So is a Manager In Training with a strong academic background, holding a Master of Arts from Parsons the New School for Design and a Bachelor of Arts in Sociology from Indiana University Bloomington. She has extensive experience in marketing and client development, currently working at The NPD Group and previously at Tmp Worldwide.
Current Role at Tmp Worldwide
Debbie So serves as the Inbound Marketing Manager at Tmp Worldwide, a position she has held since 2016. In this role, she focuses on developing and implementing marketing strategies that drive inbound traffic and engagement. Her responsibilities include overseeing marketing campaigns and analyzing performance metrics to optimize outreach efforts. Prior to her current position, she worked as a Content Marketing Manager at the same company for five months in 2016.
Experience at The NPD Group
Debbie So has been a Specialist in Client Development at The NPD Group since 2016. In this capacity, she manages client development strategies and contributes to the understanding of consumer behavior across various sectors, including apparel, beauty, and technology. Her work involves collecting and analyzing point-of-sale data, consumer surveys, and receipt harvesting to provide insights into market trends. The NPD Group tracks over a trillion dollars in consumer spending annually.
Educational Background
Debbie So has a diverse educational background. She is currently studying at Parsons School of Design - The New School, pursuing a Master of Arts in Fashion, which she began in 2014. She also holds a Bachelor of Arts in Sociology from Indiana University Bloomington, where she has been studying since 2011. Additionally, she studied at the University of Adelaide, further enhancing her academic credentials.
Previous Work Experience
Debbie So has held various positions prior to her current roles. She worked at Mrktserv Holdings, Inc. as a Content Writer and later as a Senior Content Specialist for a brief period in 2016. Additionally, she gained experience as a Brand Strategy Intern at The Escape Pod in 2015. These roles contributed to her expertise in content creation and marketing strategies.