Erika Kriechbaum Dahl
About Erika Kriechbaum Dahl
Erika Kriechbaum Dahl serves as the National Training and Development Lead at Mainstream Boutique, where she has worked since 2016. She specializes in developing training resources for franchise owners and onboarding new franchisees, drawing on her background in communication and women studies.
Work at Mainstream Boutique
Erika Kriechbaum Dahl has served as the National Training and Development Lead at Mainstream Boutique since 2016. In this role, she develops and implements training tools and resources specifically designed to assist Franchise Owners in enhancing the Mainstream Boutique experience. She is responsible for onboarding new franchisees onto the training platform, ensuring they complete necessary courses before their store openings. Her work includes managing training video production, which encompasses script development and coordination with partners.
Education and Expertise
Erika Kriechbaum Dahl earned a Bachelor of Arts (B.A.) degree in Communication Studies and Women Studies from the College of St. Catherine, where she studied from 2005 to 2009. This educational background provides her with a strong foundation in effective communication and understanding diverse perspectives, which she applies in her training and development role.
Background
Before her current position, Erika worked at The Hershey Company as a Retail Sales Representative from 2011 to 2013. Following that, she served as Store Manager at EVEREVE (formerly Hot Mama) from 2013 to 2016 in the Greater Minneapolis-St. Paul Area. These roles contributed to her extensive experience in retail management and sales, which informs her current responsibilities in training and development.
Achievements
In her role at Mainstream Boutique, Erika plays a key role in the production of training video shoots, managing aspects such as script development and partner coordination. She also provides personalized one-on-one training and coaching, focusing on staffing and store experience, which aligns with individual store action plans. Her contributions support the overall effectiveness of franchise operations.