Rachel Opstad
About Rachel Opstad
Rachel Opstad is the owner of Mainstream Boutique in Sioux Falls, South Dakota, where she oversees buying, merchandising, and social media strategy. With a background in music, apparel marketing, and business administration from Kansas State University, she has extensive experience in retail management and community engagement.
Current Role at Mainstream Boutique
Rachel Opstad has served as the Owner of Mainstream Boutique since 2020, operating in Sioux Falls, South Dakota. In this role, she is responsible for the buying and merchandising strategy, ensuring that the boutique offers a curated selection of products that align with customer preferences. Additionally, she manages the social media presence of Mainstream Boutique, which enhances brand visibility and fosters customer engagement. Rachel also organizes and hosts events at the boutique to connect with the local community.
Previous Experience in Retail Management
Prior to her current position, Rachel Opstad held various roles in the retail sector. She worked as a Store Manager at Bling Glamour from 2019 to 2020 in Salina, Kansas. Before that, she gained experience as a Sales Associate at Gap from 2017 to 2018 and at Old Navy from 2018 to 2019, both in Manhattan, Kansas. Additionally, she worked briefly as a Third Key at Claire's Inc. in 2015 in the Topeka, Kansas Area.
Educational Background in Apparel and Business
Rachel Opstad studied at Kansas State University from 2015 to 2019. She earned a Bachelor of Science degree in Apparel and Textiles with a specialization in Apparel Marketing. In addition, she completed a Minor in Music and a Minor in Business Administration during her time at the university. This diverse educational background has equipped her with the knowledge and skills necessary for her roles in the fashion retail industry.
Community Engagement and Customer Interaction
In her role at Mainstream Boutique, Rachel Opstad actively engages with the local community by organizing and hosting events. These events are designed to foster relationships with customers and enhance the boutique's presence in the area. Rachel also utilizes her styling expertise to provide personalized fashion advice to customers, helping them make informed choices that suit their individual styles.