Aditya Rao

Content Manager @ makeO

About Aditya Rao

Aditya Rao is a Content Manager with a background in music management and digital marketing. He has worked with various companies in strategic roles and has a strong passion for extreme metal music, contributing to notable projects like The Flaming Skull Podcast.

Current Role at toothsi

Aditya Rao currently serves as the Content Manager at toothsi, a position he has held since 2021. In this role, he is responsible for overseeing content strategies and ensuring the delivery of engaging material that aligns with the company's objectives. His experience in content management allows him to effectively contribute to toothsi's growth and brand presence.

Previous Experience in Content and Strategy

Aditya Rao has held several significant positions in the content and strategy domain. He worked at White Rivers Media as Sr. Manager - Strategy from 2017 to 2019, where he focused on strategic initiatives. Following this, he joined RepIndia as Senior Manager - Client Strategy for a brief period in 2020. Prior to these roles, he was an Assistant Manager - Social Media at Digital Law & Kenneth | Saatchi & Saatchi from 2011 to 2017, and an Online Marketing Executive at Social Wavelength from 2010 to 2011.

Background in Music Management

Aditya Rao has a background in music management, having served as an Artist Manager for the metal band Escher's Knot. His efforts contributed to the band's growth and increased exposure within the music industry. Additionally, he played a key role in launching The Flaming Skull Podcast, one of India's prominent metal podcasts, where he managed distribution and sales.

Education and Qualifications

Aditya Rao completed his Bachelor of Management Studies with a focus on Marketing at the University of Mumbai, studying from 2006 to 2009. Prior to this, he attended A.M. Kewalramani Premier High School, where he completed his high school education from 1990 to 2004. His academic background has provided him with a solid foundation for his career in content management and strategy.

Contributions to Extreme Metal Music

Aditya Rao has actively contributed to the extreme metal music scene through his involvement with an e-zine associated with The Flaming Skull Podcast. This showcases his passion for the genre and his commitment to promoting metal music in India. His contributions reflect his deep engagement with the music community.

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